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Smart Energy GB shines bright at Campaign BIG Awards

Smart Energy GB, the voice of Britain’s smart meter rollout, has won further industry recognition for its creative campaign with two silver Campaign BIG Awards.

The Campaign BIG Awards celebrate the finest work in creative advertising in the UK.

Smart Energy GB has been recognised for two films, “Darts” and “Supermarket”, which bring to life the absurdity of estimated energy bills, which will be a thing of the past after smart meters are installed.

Darts” is set at a darts tournament where hidden cameras recorded the live audience reacting hilariously to estimated scores.

Supermarket” is another amusing hidden camera film where cashiers estimate the cost of shopper’s groceries leaving them confused and bemused. 

So far Darts has had more than 1.3 million views and Supermarket has clocked up an amazing 5.8 million.

Gavin Sheppard, Director of Marketing at Smart Energy GB, said:

“I am over the moon that our campaign has been further recognised by winning these top tier awards. In a low interest category like energy it is so important to be creative and imaginative to inspire consumers and explain the transformation that smart meters are bringing. The estimation films help us continue delivering on our task to engage everyone in the nation and I couldn’t be prouder of the work the teams here and at AMV BBDO have achieved so far.”

The awards were announced on 19th October 2016 at an event at The Grosvenor Hotel in London.

The awards add to the accolades Smart Energy GB has already won for its creative and effective campaigning, including a Digital Impact Award, Digital Cinema Media Award, four British Arrows Awards, and an IDEAS award






About Smart Energy GB

Smart Energy GB is the voice of the smart meter rollout. It’s our task to help everyone in Great Britain understand smart meters, the national rollout and how to use their new meters to get their gas and electricity under control. Our national campaign has already begun and will reach all households and microbusinesses in England, Scotland and Wales. 

About smart meters and the rollout

Smart meters will replace the traditional meters we currently have in our homes. They will provide consumers with accurate bills, near real time information on energy usage in pounds and pence, and greater control over their gas and electricity. The smart meter rollout is an essential technology upgrade, unprecedented in its scale, to improve Great Britain’s energy infrastructure. Between now and 2020, everyone across England, Scotland and Wales will be offered a smart meter by their energy supplier at no extra cost. More than 4 million smart meters have already been installed across Great Britain. To find out how you can get a smart meter from your energy supplier, pick up a leaflet from your local Post Office® branch or visit this page.

Smart Energy GB media contacts

For more information including interview requests, case studies of smart meter users, infographics, photography and video content please contact the Smart Energy GB media team:

Robbie Hurley: [email protected]; 0203 019 1062 / 07715 653 431